Meta description

The gray summary under the result link.

It isn't a ranking factor, but it's your pitch in the results and affects whether people click. Aim for about 140–160 characters and make each page's description unique. Google may write its own from the page text if yours doesn't match the search.

<meta name="description" content="Product designer turning messy workflows into calm tools. Case studies from fintech and health.">

Related terms

Title tag Open Graph & social cards

More in SEO & GEO

How search engines and AI systems find, read and describe the site.

Title tag Canonical URL Robots meta / noindex robots.txt Sitemap Open Graph & social cards Structured data (JSON-LD) Core Web Vitals Internal links Backlinks Search Console GEO (generative engine optimization) llms.txt

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