Encyclopedia / SEO & GEO

Internal links

Links between pages on your own site.

Crawlers discover pages by following links, and links pass importance from page to page. A page that no other page links to (an orphan) may never be found. Use descriptive link text: 'Atlas case study' beats 'click here'.

Related terms

Sitemap Backlinks

More in SEO & GEO

How search engines and AI systems find, read and describe the site.

Title tag Meta description Canonical URL Robots meta / noindex robots.txt Sitemap Open Graph & social cards Structured data (JSON-LD) Core Web Vitals Backlinks Search Console GEO (generative engine optimization) llms.txt

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